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Hearts & Science

Digital Media Planner

Location: New York, NY

Job Category: Marketing / Product

Job Type: Full Time

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

 

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

We are a marketing agency that is pioneering the future of how brands and people will interact in the post-media world.

 

The Digital Investment Strategist provides the client with the most effective digital plan recommendation to ensure that the client’s goals are met. He/she is the day-to-day steward on assigned brands. The Strategist reports to the Digital Supervisor and has the following responsibilities:

 

KEY RESPONSIBILITIES

Insights

  • Develop a strong relationship with strategy counterparts
  • Seek a consumer-centric view in all strategic thinking
  • Develop and maintain an intimate knowledge of client's business and ensure that all client media requirements are executed in a timely and accurate manner

Ideas

  • Provide point-of-view on various digital media tools in the marketplace
  • Participate in brainstorming sessions
  • Create digital/integrated media plan recommendations and alternatives
  • Select media partners and determine scheduling
  • Investigate creative, innovative approaches to strategically reach the target consumer
  • Keep abreast of industry trends through advertising and media trade journals

Results

  • Negotiate for the best value (both pricing, impact, added value)
  • Recommend optimizations for both a site/placement and creative rotation perspective after reviewing the campaign results
  • Measure media performance to determine the extent to which the original objectives and strategies were met
  • Respond to the flow of client media-related issues as pertains to digital role. Be aware of the need to create solutions and resolve problems.
  • Ensure a good working relationship with strategy, creative & client teams to facilitate flawless execution of plans
  • Handle any client requests – i.e. plan changes, budget changes, provide marketplace information
  • Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
  • Have a complete grasp on digital budgets

 

REQUIREMENTS

 

  • Bachelor’s degree required
  • Minimum of 1-2 years of experience digital media planning & buying – integrated role is acceptable
  • Solid understanding of digital landscape & ability to analyze partners in context of media strategy and arrive at recommendation
  • Innovative thinker & problem solver. Integrating new ideas into digital media plans
  • Strong attention to detail & organizational skills
  • Ability to multi-task & shift focus across initiatives as needed
  • Strong interpersonal skills & ability to collaborate and work as part of a team
  • Strong presentation skills – comfortable presenting information to clients via conference call and in person
  • Excellent skills in MS Office (Excel, Word, PowerPoint), Comscore, Prisma/Mediaocean, AIM/Media Metrix, Nielsen-Netratings and CMR, eValiant
  • Basic knowledge of 3rd Party AdServing
  • Knowledge of syndicated research, ad serving, media billing tools a plus
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