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Hearts & Science

Programmatic Media Manager

Location: New York, NY

Job Category: Marketing / Product

Job Type: Full Time

We are a data-driven marketing agency that is pioneering the future of how brands and people will interact in the post-media world.

 

Hearts & Science is seeking a Programmatic Buying and Optimization Specialist with exceptional quantitative and analytic skills to oversee yield management for Hearts & Science’s programmatic buying practice. In this critical role, the Programmatic Investment Strategist will design, launch, and manage campaigns using varying demand-side platforms and bidding tools.

 

The Programmatic Investment Strategist will work directly with other internal teams to understand and implement campaign requirements on the front-end, manage optimization within and across campaigns to meet client objectives, and translate the resulting performance and insights back out to internal stakeholders.

A Programmatic Strategist should not only have strong analytic skills but excellent communication skills to impart critical information to a broad non-quantitative audience.

 

Responsibilities:

  • Provide inputs and guidance around campaign design, including requirements for success and optimal use of demand-side platforms
  • Execute and oversee day-to-day yield management across all campaigns and supply sources, including performance monitoring, cost management, identifying and implementing optimizations, issue identification and escalation
  • Work side by side with Ad Operations team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
  • Work with Sales team to understand goals, address client needs, and communicate results and insights back to clients
  • Facilitate reporting and ad hoc analysis for each campaign
  • Work with internal Operations and Product Technology teams to design and implement new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
  • Provide subject matter expertise to media teams and clients, including weekly Sales and Operations team meetings
  • Provide feedback and input for product development efforts

 

REQUIREMENTS

 

  • 1-2 years of experience and expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms
  • Bachelor’s degree requried (Quantitative discipline preferred e.g., Mathematics, Economics, Engineering, Statistics, etc.). Advanced degree (MA or PhD) desired but not required
  • Experience working with large data sets and understanding of analytic methodologies for evaluating data
  • Proven ability to think creatively about challenging analytical problems
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Able to effectively manage costs while exceeding performance and viewability goals
  • Excellent communication skills – ability to distill key ideas for a non-mathematical audience
  • Proven ability to work with and influence cross-functional teams
  • Strong knowledge of MS Excel and familiarity with SQL or other data manipulation tools
  • Working knowledge of 3rd party verification tools, including DoubleVerify, ComScore, IAS, Moat, etc.
  • Hands-on experience with data visualization tools, including Datorama and Tableau
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